Original Trio Returns After Three Decades (Image Credits: Cdn01.justjared.com)
Comcast’s Xfinity captivated Super Bowl audiences with a commercial that flipped the script on the 1993 classic, showing a Jurassic Park where technology ensured dinosaurs stayed safely contained.[1][2]
Original Trio Returns After Three Decades
Sam Neill, Laura Dern, and Jeff Goldblum reprised their iconic roles as Dr. Alan Grant, Dr. Ellie Sattler, and Dr. Ian Malcolm for the spot titled “Jurassic Park… Works.”[1] The actors appeared digitally de-aged to match their younger selves from the Steven Spielberg film, blending nostalgia with cutting-edge effects from Industrial Light & Magic.[3]
Audience reactions poured in online, praising the heartfelt reunion that honored the franchise’s legacy. The commercial marked Xfinity’s first national Super Bowl buy, airing during the game on NBC and Peacock.[2] Fans celebrated the return of characters who defined a generation of blockbuster cinema.
Taika Waititi Directs a Disaster-Free Dino World
Academy Award winner Taika Waititi helmed the 60-second ad, infusing it with humor while recreating authentic sets, costumes, and John Williams’ legendary score.[1] Production involved Universal Pictures, Amblin Entertainment, and ad agency Goodby Silverstein & Partners, leveraging Comcast’s NBCUniversal ties for seamless collaboration.[2]
Waititi’s vision centered on reliability triumphing over chaos. An Xfinity technician swiftly fixed a power glitch, rebooting systems and averting the original film’s mayhem. “That could have been bad,” Dern’s character quipped, underscoring the close call.[3]
Key Scenes Showcase Seamless Connectivity
The ad depicted a thriving park where visitors enjoyed dinosaurs without peril, all powered by Xfinity’s WiFi, mobile service, and streaming capabilities.
- Laura Dern’s Dr. Sattler streamed upbeat music on her run alongside gentle herbivores, her playlist uninterrupted by spotty signals.
- Jeff Goldblum’s Dr. Malcolm lounged poolside, binge-watching a series over secure whole-home WiFi.
- Sam Neill’s Dr. Grant captured a thrilling selfie with a T. rex via Xfinity Mobile’s high-speed livestream.
- Goldblum noted the strong signal, declaring, “Wi-Fi finds a way,” echoing his famous line with a tech twist.[4]
These moments highlighted Xfinity’s “Imagine That” platform, promising multi-gig speeds, low lag, and access to thousands of streaming options.[1]
Xfinity Powers Up with Franchise Legacy
Jon Gieselman, Comcast’s Chief Growth Officer for Connectivity and Platforms, explained the strategy. “By asking what ‘Jurassic Park’ could have been with Xfinity’s fast, secure WiFi, we’re creating a fun, cultural crossover only Comcast NBCUniversal could deliver,” he said.[1]
David O’Connor, Universal Entertainment’s Chief Brand Officer, added, “This partnership with Xfinity allows fans to experience that world in a completely fresh way, celebrating the legacy of ‘Jurassic Park’ while introducing it to a new generation.”[1] The campaign extended beyond the airwaves with San Francisco activations, including Jurassic-themed Lyft rides, dinosaur projections, and a motion-sensing T. rex billboard.[3]
Key Takeaways
- Xfinity’s debut Super Bowl ad reunited Jurassic Park’s original stars for a tech-savvy reimagining.
- Reliable connectivity turned potential disaster into delightful dino encounters.
- The spot blended Hollywood magic with real-world services, boosting the brand’s cultural footprint.
This clever fusion of cinema and commerce reminded viewers that strong connections can rewrite even the wildest stories. What moments from the ad stood out to you? Share in the comments below.
