
A Veteran Investor’s Rethink on Hustle Culture (Image Credits: Unsplash)
Shark Tank investor Kevin O’Leary recently rejected the grueling 18-hour workday as poor strategy for business success.
A Veteran Investor’s Rethink on Hustle Culture
O’Leary once promoted relentless effort with talk of 25-hour days, as he noted in a past social media post. He later reconsidered that stance sharply. In a recent Instagram video, he described young founders chasing 18-hour schedules as misguided. “The worst advice I hear young founders talk about all the time is that they want to work 18 hours a day. How stupid is that?” O’Leary stated.
This pivot highlights his evolved view on sustainability in entrepreneurship. He emphasized that true achievement demands more than raw hours. Rest and nutrition emerged as priorities in his message. Founders appeared eager to adopt such extremes, yet O’Leary urged a smarter path forward.
The Spread of Intense Schedules in Tech and Beyond
The “996” routine – working from 9 a.m. to 9 p.m. six days a week – originated in China and caught on among Silicon Valley firms. Corporate environments often celebrated exhaustion as a badge of dedication. Harvard research revealed that 55% of CEOs managed six hours of sleep or less nightly.
Such patterns persisted despite growing awareness of their toll. O’Leary positioned himself against this trend. He argued that appearing drained signaled unreliability to potential backers. Investors sought sharp, energized leaders, not weary ones.
Sleep’s Proven Role in Sharp Decision-Making
Studies linked adequate rest directly to higher productivity. Sleep-deprived entrepreneurs tended to overlook flaws in business ideas, a 2019 analysis showed. They focused on superficial appeal rather than lasting viability. Decision fatigue compounded issues late in the day, clouding judgment on key choices.
O’Leary advocated tackling major decisions early, right after waking. “There’s lots of evidence that you should make the major decisions right after you wake up when you have the maximum energy and your mind is clear,” he said. Proper sleep sharpened focus and strategic thinking. Nutrition and exercise further boosted performance, he added.
Why Investors Shun the Exhausted Founder
O’Leary viewed sleepless hustlers as risks, not assets. “If you show up looking half-dead, I’m not investing,” he wrote in his video caption. “You’re not a hero, you’re a liability.” Health sacrifices undermined long-term potential. Success required optimization through balanced habits.
His formula prioritized recovery over nonstop grinding. Eating well sustained energy levels. Regular exercise built resilience. These elements formed the real edge for entrepreneurs facing high stakes.
Key Takeaways
- Prioritize 7-8 hours of sleep to enhance decision-making and idea evaluation.
- Schedule critical tasks for mornings when mental clarity peaks.
- Present as rested and focused to appeal to investors.
- Combine rest with healthy eating and exercise for sustained productivity.
O’Leary’s advice reframes success as disciplined balance rather than burnout. Entrepreneurs who embraced rest gained a competitive advantage in clarity and appeal. What steps will you take to optimize your routine? Share your thoughts in the comments.






