Sweeping Price Reductions Signal Urgency (Image Credits: Entrepreneur.com)
Tesla launched a lower-priced version of its Cybertruck electric pickup truck, intensifying efforts to stimulate demand in a challenging market.[1][2]
Sweeping Price Reductions Signal Urgency
The company introduced a dual-motor all-wheel-drive model starting at $59,990 before destination and order fees, marking the lowest entry point for the vehicle to date.[2] Elon Musk responded to a post on X, stating the price would apply only for the next 10 days.[1] Tesla also trimmed the price of its high-performance Cyberbeast variant to $99,990, a reduction of $15,000 from its previous $114,990 tag.[3]
This move followed the discontinuation of the Cyberbeast’s Luxe Package, which had bundled features like Supervised Full Self-Driving and free Supercharger access. The adjustments aim to clear inventory and attract budget-conscious buyers. Including fees but excluding taxes, the base dual-motor model’s price reaches $62,235.[2]
| Model | Starting Price | Key Notes |
|---|---|---|
| Dual Motor AWD | $59,990 | New entry-level; 10-day offer[1] |
| Cyberbeast | $99,990 | $15,000 cut; Luxe Package dropped[3] |
Persistent Challenges Fuel the Cuts
Sales of the Cybertruck plummeted nearly 50 percent in 2025, with only about 20,000 units delivered compared to higher volumes the prior year.[4] The vehicle achieved just 8 percent of Tesla’s initial 250,000-unit annual target.[5] Multiple recalls compounded the issues, including one affecting over 63,000 vehicles for a parking light problem.
Quality control concerns deterred potential customers, while broader factors like the end of federal EV tax credits and rising competition eroded demand. Tesla’s stock dipped following the announcement, reflecting investor worries over margins.[1] The departure of the Cybertruck program head last year underscored internal pressures.
Capabilities of the Updated Lineup
The new dual-motor model offers an estimated range of 325 miles, 11,000 pounds of towing capacity, and features like steer-by-wire and adaptive air suspension.[2] It includes dual touchscreens, Powershare capability up to 11.5 kW, and a stainless steel exoskeleton.
- 18.5-inch center touchscreen and 9.4-inch rear screen
- 120.7 cubic feet of cargo space
- 16 inches of ground clearance in Extract Mode
- Five-star NHTSA safety rating
- Optional Full Self-Driving (Supervised)
Higher trims like the Cyberbeast maintain strong performance with 845 horsepower and rapid acceleration.
Strategic Shifts in a Cooling EV Market
Price reductions form a core element of Tesla’s approach for 2026, targeting cost-sensitive consumers as electric vehicle sales soften overall.[1] Analysts noted potential margin squeezes unless offset by cost savings or software revenue. Musk has redirected focus toward robotics and autonomy, even planning to pause production of other models.
Promotions like 3.99 percent APR financing and trade-in incentives for gas vehicles accompany the cuts, though Supercharging miles expire after two years.[2]
Key Takeaways
- New dual-motor Cybertruck starts at $59,990 for 10 days only.
- Cyberbeast drops $15,000 amid sales decline of nearly 50 percent in 2025.
- Recalls and quality issues continue to impact buyer confidence.
Tesla’s latest pricing gambit highlights the tension between innovation and market realities for the Cybertruck. As the 10-day window closes, potential buyers face a pivotal decision in an evolving electric truck landscape. What do you think about these changes? Share in the comments.