Corona – Mexico’s Golden Rising Star
Corona has just grabbed the crown as the world’s most valuable beer brand in 2025, according to recent data from Kantar’s BrandZ rankings. Corona has been recognized as the most valuable beer brand in the world for the second consecutive year, displacing Heineken from the top spot it held for years. Corona grew revenues outside Mexico by 22.1% in 2023, according to AB InBev’s data. Kantar BrandZ now puts the value of the brand at $19bn. The Mexican brew’s success isn’t just about its beach-friendly image – it’s a perfectly orchestrated global expansion story.
Budweiser – America’s Beer Royalty
Despite dropping from first to second place in brand value, Budweiser remains an absolute powerhouse in the global beer arena. AB InBev’s Budweiser continues to perform strongly. The brand comes in at #2, with a chunky valuation just ahead of Heineken. What’s really impressive is how this iconic American lager has managed to expand far beyond its home turf. Budweiser had a strong year of sales outside its home (US) market: with a strong uptick in revenue from China and India especially (India is now Budweiser’s fourth largest market – up from seventh in 2017). That’s pretty remarkable for a beer that started in St. Louis over a century ago.
Heineken – The Dutch Brewing Dynasty
Heineken might have slipped to third place in brand valuation, but don’t count this Dutch giant out just yet. sitting in second place with 240.7 million hectoliters was the Netherland’s Heineken in terms of production volume. Heineken was the bestseller in bars again this year, the Dutch lager securing its status as top seller for the eighth time with 11% of bars we polled having it as a first choice. The green bottle has become synonymous with premium quality across continents, and its consistent performance in both production volumes and bar sales proves its staying power in the market.
Snow – China’s Volume Champion
Snow is the world’s leading beer brand by sales volume, capturing a massive portion of the Chinese beer market. Here’s a brand most people outside China might not recognize, yet it’s absolutely crushing it in terms of sheer volume. China Res. Snow Breweries clinched third place with 108.8 million hectoliters produced last year. Known for its light flavor and easy drinkability, Snow has become a favorite among consumers, thanks to its affordable pricing and mass-market appeal. It’s fascinating how regional dominance can translate to global significance in the beer world.
Modelo Especial – The Mexican Success Story
Modelo Especial has been riding an incredible wave of growth, especially in the US market where it’s making serious moves. In the US, Modelo has become the top selling beer, passing Bud Light. Modelo: Highest U.S. revenue ($5.18 billion), which shows just how much American consumers have embraced this smooth Mexican lager. The brand sits comfortably in the top rankings across multiple valuation lists, proving that authentic flavor and smart marketing can create lasting success in competitive markets.
Bud Light – America’s Light Beer Leader
Even after some challenges in recent years, Bud Light continues to hold significant market share and consumer recognition in the United States. Bud Light is the most popular beer brand in the United states, though it’s faced some ups and downs. Budweiser – Popularity Rating 41% Bud Light – Popularity Rating 41% shows it’s still maintaining competitive positioning among American consumers. Despite market turbulence, it remains one of the most recognizable light beer brands globally, with distribution networks that span across numerous countries.
Tsingtao – China’s International Ambassador
Tsingtao holds the unique distinction of being China’s most internationally recognized beer brand, bridging Eastern and Western tastes beautifully. Founded in 1903, Tsingtao Brewery is one of China’s oldest and most iconic beer manufacturers. Known for its light, crisp lagers, Tsingtao holds a strong position in both domestic and international markets. Snow, Budweiser, and Tsingtao are among the top-selling beer brands globally, each selling over 49 million hectoliters in 2017. What makes Tsingtao special is its German brewing heritage combined with Chinese ingredients, creating a flavor profile that appeals to both local and global palates.
Stella Artois – Belgium’s Premium Masterpiece
Stella Artois has positioned itself as the epitome of European brewing sophistication, commanding premium prices across markets worldwide. Stella Artois is a Belgian pilsner that has been brewed since 1926. Known for its smooth, full-bodied flavor and slight bitterness, Stella Artois is marketed as a premium beer and has gained popularity globally, especially in Europe and North America. Stella Artois: which grew double-digit outside its home market of Belgium demonstrates its successful global expansion strategy. The chalice presentation and “reassuringly expensive” positioning have created a luxury experience around what’s essentially a very well-crafted lager.
Michelob Ultra – The Health-Conscious Choice
Michelob Ultra has carved out a brilliant niche by targeting health-conscious consumers who don’t want to give up their beer entirely. Michelob ULTRA moved up one spot to #5 amongst beer brands globally, which shows its strategic positioning is paying off big time. Its beer portfolio is estimated to have gained market share over the last quarter, driven by Michelob Ultra and Busch Light which were the #1 and #2 volume share gainers in the industry respectively. This low-carb, low-calorie beer has become synonymous with active lifestyles and athletic performance, making it a favorite among fitness enthusiasts.
Guinness – Ireland’s Dark Art
Guinness stands alone in the beer world as the most recognizable stout brand globally, with a heritage that few can match. Guinness is a renowned Irish stout, recognized for its dark color, rich flavor, and creamy texture. With origins dating back to 1759, Guinness has developed a global fanbase, especially among stout lovers, and is celebrated for its deep, malty taste with hints of coffee and chocolate. Guinness has crept up from its eighth place last year, paving the way for draught beers as bottles have dominated the top space for some time. The brand is seen more and more in top bars. What’s remarkable about Guinness is how it’s managed to maintain its authenticity while expanding globally.
Asahi Super Dry – Japan’s Crisp Innovation
Asahi Super Dry revolutionized the beer industry by introducing the concept of “dry” beer, creating an entirely new category that others tried to emulate. Asahi Super Dry is Japan’s leading beer brand and a popular choice worldwide. Known for its crisp, clean taste, Asahi is the original “dry” beer, offering a refreshing and slightly bitter finish that pairs well with Japanese cuisine and has broad international appeal. The company’s flagship brand, Asahi Super Dry, has been at the forefront of its global strategy. Positioned as a premium international brand, Super Dry has found success in markets far beyond Japan’s shores. Asahi has leveraged the crisp, clean taste profile of Super Dry to appeal to consumers looking for a refreshing alternative to heavier lagers.
Kirin – Japan’s Heritage Brewer
Kirin represents the perfect blend of Japanese brewing precision and international ambition, making it a formidable player in both domestic and global markets. In its home market of Japan, Kirin goes head-to-head with AB InBev’s Budweiser and other imported premium brands. Kirin’s strategy here focuses on innovation and premiumization. The brand has successfully maintained its position as one of Japan’s premier beer makers while expanding into various international markets through strategic partnerships. One of Kirin’s key strategies in the global beer market has been to form strategic partnerships and joint ventures. This approach allows Kirin to expand its reach and compete with AB InBev in markets where it might not have a strong direct presence.
Miller Lite – America’s Original Light Beer
Miller Lite holds the historical distinction of being the beer that essentially created the light beer category, fundamentally changing how Americans think about beer. Miller Lite is a classic American beer brand, known for its light, crisp taste that’s perfect for casual drinking. Despite facing intense competition from other light beers, Miller Lite has maintained its position as a top choice among American consumers. Miller Lite – Popularity Rating 40% shows it’s still competitive in consumer preference surveys. The “Great Taste, Less Filling” campaign became legendary in advertising, and the brand continues to leverage its pioneering status in the light beer segment.
Coors Light – The Rocky Mountain High
Coors Light has built its reputation on the promise of cold refreshment, turning temperature into a major selling point with impressive marketing success. Coors is a classic American beer brand, known for its light, crisp lager that’s perfect for any occasion. The brand’s association with the Rocky Mountains and cold, pure water has created a strong identity that resonates with consumers seeking refreshment. Coors Light – Popularity Rating 39% demonstrates its continued appeal in the competitive American light beer market. The cold activation packaging technology and mountain imagery have made Coors Light instantly recognizable on shelves worldwide.
Corona Extra – The Beach Life Ambassador
Corona Extra has masterfully created an entire lifestyle brand around beach culture and relaxation, making it more than just a beer but a vacation in a bottle. Bud Light is the most popular beer brand in the United states, followed closely by Corona Extra. The two brands are also neck-and-neck in terms of brand awareness and consumption share. Heineken is the world’s most valuable beer brand, with a worth of $7.6 billion, followed by Corona Extra at $7.4 billion. The lime wedge ritual and clear bottle presentation have become iconic symbols of leisure and tropical escape, helping Corona Extra establish itself as the go-to choice for summer relaxation.
Skol – Brazil’s Social Connection
Skol has dominated the Brazilian market by positioning itself as the beer of celebration and social connection, becoming deeply embedded in the country’s vibrant culture. Skol is a Brazilian beer brand that has gained global popularity, especially in South America and Europe. Known for its smooth, crisp taste, Skol appeals to a younger audience and is often marketed as a fun, social beverage, ideal for warm climates. The top-selling beers include Snow, Budweiser, Tsingtao, Bud Light, and Skol, placing it among the global volume leaders. The brand’s success lies in its ability to capture the festive spirit of Brazilian culture while maintaining consistent quality and affordability.
Brahma – Brazil’s Cultural Icon
Brahma represents the heart and soul of Brazilian beer culture, having evolved from a local favorite to a brand with international recognition. Brahma is another popular beer brand from Brazil, known for its smooth, easy-drinking lager that’s enjoyed by many. The brand has successfully captured the passionate, colorful spirit of Brazil while maintaining its position as one of the country’s most beloved beers. Of these, Ab InBev owns Corona, Budweiser, Modelo, Brahma, Michelob Ultra, Bud Light, Skol and Stella Artois, showing it’s part of the global brewing giant’s portfolio. Brahma’s association with football and carnival has made it synonymous with Brazilian celebration and joy.
Carlsberg – Scandinavian Excellence
Carlsberg has built its reputation on Danish brewing excellence and innovation, maintaining a strong presence across Europe and beyond with consistent quality. Carlsberg is a global beer brand known for its clean, crisp lager that’s perfect for any occasion. Carlsberg still saw a 0.2 percent increase in output year-over-year, despite geopolitical challenges in some markets. In early 2025, the Danish company expanded its reach beyond beer with the acquisition of BritVic, the leading U.K. producer of soft drinks. The brand’s “Probably the best beer in the world” slogan became one of the most memorable taglines in advertising history, reflecting their commitment to quality brewing standards.
Tecate – Mexico’s Bold Character
Tecate has carved out a unique identity in the Mexican beer landscape with its distinctive red packaging and bold, robust flavor profile. Tecate is a bold beer brand from Mexico, known for its rich flavor and iconic red can. Tecate – Popularity Rating 39% shows it maintains solid consumer recognition in the competitive US market. The brand has successfully differentiated itself from other Mexican beers by emphasizing strength and character rather than beach lifestyle, appealing to consumers who want something with more robust flavor and personality in their beer choice.
Harbin – China’s Historic Pioneer
Harbin represents Chinese brewing heritage at its finest, being one of the oldest beer brands in China with a history that predates many international competitors. Harbin is one of China’s oldest beer brands, offering a light, refreshing taste that’s perfect for any occasion. Local Champions: Regional favorites like Harbin in China demonstrates its importance within AB InBev’s portfolio strategy. The brand’s German brewing origins combined with Chinese production have created a unique position in the market, offering consumers both heritage and accessibility. Despite being older than many international brands, Harbin has successfully adapted to modern consumer preferences while maintaining its traditional character.
Victoria – Mexico’s Regional Gem
Victoria has established itself as a beloved Mexican beer brand with strong regional loyalty and growing recognition beyond its home market. Victoria, Mexico (21) appears consistently in global brand rankings, showing its steady performance. The brand represents authentic Mexican brewing tradition with a focus on quality ingredients and time-honored brewing methods. Victoria’s success lies in its ability to maintain local authenticity while gradually expanding its reach to new markets, particularly among consumers seeking genuine Mexican beer experiences rather than mass-market alternatives.
Tiger – Singapore’s Asian Gateway
Tiger Beer has successfully positioned itself as the gateway to Asian flavors and experiences, becoming one of the most recognizable Asian beer brands globally. Tiger, Singapore (23) shows its consistent ranking among top global beer brands. The brand has masterfully leveraged Singapore’s position as a cultural crossroads to create appeal among international consumers seeking authentic Asian beer experiences. Tiger’s crisp, clean taste and distinctive branding have made it a popular choice in both Asian markets and international venues, particularly where there’s demand for premium Asian beer options.
Estrella Damm – Spain’s Mediterranean Spirit
Estrella Damm embodies the Mediterranean lifestyle and Spanish brewing tradition, creating a unique identity that resonates with consumers seeking European authenticity. Estrella Damm, Spain (25) maintains its position among recognized global brands. The brand has successfully captured the essence of Spanish culture and Mediterranean living, making it popular not just in Spain but across Europe and beyond. Estrella Damm’s association with Spanish gastronomy and coastal lifestyle has created a premium positioning that appeals to consumers looking for sophisticated European beer experiences.
Busch – America’s Value Champion
Busch has carved out a significant niche in the American beer market by focusing on value without sacrificing quality, appealing to budget-conscious consumers. Busch, U.S. (22) demonstrates its steady presence in global rankings. driven by Michelob Ultra and Busch Light which were the #1 and #2 volume share gainers in the industry respectively shows particular success for Busch Light variant. The brand has successfully maintained its position by offering reliable quality at accessible prices, making it a go-to choice for consumers who want American brewing tradition without premium pricing.
Truly Hard Seltzer – The Modern Disruptor
Truly Hard Seltzer represents the evolution of beer marketing into adjacent alcoholic beverage categories, capturing the growing trend toward lighter, flavored alcoholic drinks. Truly Hard Seltzer, U.S. (26) shows its impact on the traditional beer market landscape. While technically not a beer, Truly’s inclusion in beer brand rankings reflects how the industry is expanding beyond traditional categories to meet changing consumer preferences. The brand has successfully tapped into health-conscious drinking trends by offering lower-calorie, flavored alternatives that appeal to consumers seeking lighter alcoholic options.
Antarctica – Brazil’s Cool Competitor
Antarctica has established itself as a major player in the Brazilian beer market, competing effectively against other local favorites with its own distinct character. Antarctica, Brazil (24) maintains its position among globally recognized brands. The brand has successfully differentiated itself in Brazil’s competitive beer landscape by focusing on refreshment and quality, appealing to consumers who want reliable taste and cooling satisfaction. Antarctica’s success demonstrates how regional brands can achieve significant market share by understanding local preferences and delivering consistent quality that resonates with domestic consumers.
Tuborg – Denmark’s International Traveler
Tuborg has successfully expanded from its Danish roots to become an internationally recognized brand, particularly strong in emerging markets across Asia and Eastern Europe. Tuborg, Denmark (26) shows its consistent global presence. The brand has effectively leveraged its Danish heritage and European brewing tradition to appeal to international consumers seeking premium European beer experiences. Tuborg’s success in markets like India and other developing economies demonstrates how European beer brands can successfully adapt to different cultural preferences while maintaining their core identity and quality standards.
Saigon – Vietnam’s Rising Star
Saigon Beer has emerged as a significant player in Southeast Asian beer markets, representing Vietnamese brewing excellence and growing international recognition. Saigon, Vietnam (27) reflects its steady position in global brand rankings. The brand has successfully captured both domestic Vietnamese market share and growing international interest in Southeast Asian beer styles. Saigon’s light, refreshing character suits tropical climates while its authentic Vietnamese identity appeals to consumers seeking genuine regional beer experiences, making it increasingly popular in both local and international markets.
Amstel – Netherlands’ Global Ambassador
Amstel has successfully represented Dutch brewing excellence on the global stage, maintaining strong positions in multiple international markets while staying true to its Amsterdam heritage. Amstel, Amsterdam (29) demonstrates its continued global recognition. The brand has effectively balanced authenticity with international appeal, creating a premium European positioning that resonates with consumers seeking sophisticated beer experiences. Amstel’s success in diverse markets from Europe to Africa shows how traditional European brewing brands can adapt to different cultural contexts while maintaining their core identity and quality reputation.
Mahou – Spain’s Traditional Excellence
Mahou represents Spanish brewing tradition at its finest, having successfully maintained its position as one of Spain’s premier beer brands while gradually expanding international recognition. Mahou, Spain (31) shows its steady presence in global brand awareness. The brand has successfully preserved Spanish brewing heritage while adapting to modern consumer preferences, creating a unique identity that combines tradition with contemporary appeal. Mahou’s focus on quality ingredients and traditional brewing methods has earned respect both domestically and internationally, particularly among consumers who value authentic European brewing craftsmanship.
Natural Light – America’s Budget Friend
Natural Light has established a significant presence in the American beer market by focusing on affordability and accessibility, making it a go-to choice for budget-conscious consumers. Natural, U.S., (28) maintains its position in global brand rankings. The brand has successfully carved out its niche by offering reliable quality at very competitive prices, appealing particularly to younger consumers and those seeking everyday drinking options. Natural Light’s straightforward positioning and value-focused marketing have made it a recognizable name across American college campuses and among consumers prioritizing affordability over premium positioning.
Dos Equis – Mexico’s Sophisticated Choice
Dos Equis has created a unique identity in the crowded Mexican beer market through sophisticated branding and memorable advertising campaigns that set it apart from competitors. Dos Equis XX, Mexico (32) reflects its consistent global brand recognition. Dos Equis – Popularity Rating 38% shows solid consumer awareness in key markets. The brand’s “Most Interesting Man in the World” campaign became a cultural phenomenon, elevating Dos Equis from just another Mexican beer to a symbol of sophistication and adventure. This positioning has helped it maintain premium pricing while expanding into international markets seeking authentic Mexican beer with personality.
Cass – South Korea’s Modern Success
Cass has established itself as a leading beer brand in South Korea’s rapidly evolving beer market, successfully competing against both domestic and international competitors. Cass, South Korea (36) demonstrates its strong position in Asian beer markets. The brand has successfully adapted to Korean consumer preferences while maintaining modern appeal, creating a light, crisp beer that suits local tastes and contemporary drinking occasions. Cass represents the success of modern Asian brewing, showing how regional brands can achieve significant market share by understanding local preferences and delivering consistent quality that resonates with domestic consumers in competitive markets.
Zhujiang – China’s Regional Powerhouse
Zhujiang has established strong regional dominance in southern China, representing local brewing excellence and consumer preference for authentic domestic beer options. Zhujiang, China (33) maintains its position among recognized Chinese beer brands. The brand has successfully captured significant market share in one of China’s most economically dynamic regions, appealing to consumers who prefer local authenticity over international alternatives. Zhujiang’s success demonstrates how regional Chinese beer brands can thrive by understanding local tastes and cultural preferences, maintaining strong positions against both domestic competitors and international giants through consistent quality and local relevance.
Castle – South Africa’s Heritage Brand
Castle has maintained its position as one of South Africa’s most recognizable beer brands, representing local brewing heritage and consumer loyalty in African markets. Castle, South Africa (40) shows its continued recognition in global brand surveys. The brand has successfully preserved South African brewing tradition while adapting to modern market demands, creating a beer that resonates with local consumers seeking authentic domestic options. Castle’s longevity and market presence demonstrate how regional brands can maintain relevance by staying connected to local culture and preferences while delivering consistent quality that builds lasting consumer loyalty across generations.
Peroni – Italy’s Sophisticated Export
Peroni has successfully established itself as the premium Italian beer choice internationally, leveraging Italy’s reputation for quality and style to create global appeal. Peroni is a premium beer brand from Italy, known for its light, crisp lager that brings a taste of Italy to the global market. Peroni is an iconic Italian beer brand known for its premium quality and crisp, refreshing taste. The brand has masterfully connected Italian lifestyle and sophistication with beer consumption, appealing to consumers seeking European elegance in their beverage choices. Peroni’s distinctive packaging and premium positioning have made it a favorite in upscale establishments worldwide, representing Italian quality and style beyond traditional wine associations.
Chang – Thailand’s Bold Statement
Chang has established itself as Thailand’s most internationally recognized beer brand, successfully representing Thai brewing excellence and bold character in global markets. Chang is a well-known beer brand in Thailand, offering a bold flavor that’s perfect for pairing with spicy Thai dishes. Best value on the Khao San. The brand has successfully captured both domestic Thai market share and growing international recognition, particularly among travelers and consumers seeking authentic Southeast Asian beer experiences. Chang’s distinctive elephant logo and strong flavor profile have made it synonymous with Thai culture and hospitality, appealing to consumers who want bold, authentic flavors that complement spicy Asian cuisine and tropical climates.
Looking Forward – The Global Beer Revolution
The global beer market is projected to reach $1.315 trillion by 2031, driven by growing international consumption and changing consumer preferences. What’s fascinating is how these 40 brands represent just the tip of the iceberg in a market that’s constantly evolving. Multinational brewers are investing heavily in premium, craft-inspired, and low-alcohol beers to respond to changing consumer preferences. At the same time, innovation, sustainability, and digital supply chain solutions are becoming essential for maintaining competitiveness in a fragmented, globalized industry. The future belongs to brands that can balance tradition with innovation, local authenticity with global appeal.
