
PM Modi’s call to reduce gold jewellery buying can impact jobs of over 1 crore people: All India Gem and Jewellery Domestic Council – Image for illustrative purposes only (Image credits: Unsplash)
The All India Gem and Jewellery Domestic Council has responded to Prime Minister Narendra Modi’s recent remarks on reducing gold jewellery purchases by highlighting the employment stakes involved. Council chairman Rajesh Rokde noted that any steps toward restrictions on gold buying could affect livelihoods across the industry. The statement draws attention to a sector that supports a substantial workforce and contributes to manufacturing and trade activities nationwide.
Why the Council’s Response Matters Now
Policy suggestions on consumer spending often carry ripple effects that extend beyond immediate economic targets. In this case, the council’s intervention focuses on how reduced demand for gold jewellery might translate into fewer orders for artisans, retailers, and related businesses. Rokde’s comments frame the issue as one of direct employment risk rather than abstract market adjustment. The timing aligns with ongoing discussions about import management and domestic consumption patterns. Industry representatives see the remarks as a signal that could influence buyer behavior in the coming months. This has prompted the council to issue a public note on the potential scale of disruption.
Details of the Employment Warning
Rokde stated that imposing restrictions on gold buying could have an impact on employment. The council estimates that more than one crore people depend on the gem and jewellery sector for their income. These roles span production, design, sales, and supply chain functions in both organized and unorganized segments. The warning centers on the practical outcome of lower purchase volumes. Fewer transactions would likely lead to reduced production schedules and, in turn, pressure on hiring and retention. The council presents this as a straightforward link between consumer demand and job stability in a labor-intensive field.
Stakeholders and Practical Consequences
Several groups stand to feel the effects if buying patterns shift. Artisans who craft jewellery pieces form the core of the workforce, while small retailers and exporters handle distribution. Manufacturers of raw materials and packaging also operate within the same ecosystem. A measured reduction in demand could prompt businesses to scale back operations gradually. The council’s position emphasizes the need to consider these downstream effects when shaping public guidance on spending. No specific timeline for changes has been outlined, yet the statement serves as an early indicator of industry concerns. What matters now is that any policy direction on gold purchases will need to account for the sector’s role in sustaining employment levels across multiple states. The council’s statement leaves room for further dialogue between industry bodies and government advisors. It underscores the balance required when addressing broader economic objectives alongside the realities of job-dependent communities.





