September 10 Chase the Song of the Summer With New Single ‘Infinity (123)’ – Image for illustrative purposes only (Image credits: Pexels)
The rising boyband September 10 has delivered its latest single at a moment when the group’s profile continues to climb. Titled “Infinity (123),” the track arrives as the act pushes forward from online attention toward larger stages and live audiences. Written and produced by Julian Bunetta, whose recent work includes credits with Sabrina Carpenter and Teddy Swims, the song blends UK garage rhythms with polished modern pop.
A Track Built for Repeat Plays
The single extends the sound the band established with earlier releases such as “Run My Way” and “Angel.” It carries a glossy, upbeat energy that feels designed for warm-weather playlists and casual listening. Bunetta’s production gives the song a restless drive while keeping the melodies bright and accessible.
Listeners will notice how the arrangement moves between electronic pulses and straightforward pop hooks. The result is a carefree summer track that avoids overcomplication yet still feels current. Early reactions suggest the song fits comfortably alongside the group’s growing catalog of upbeat, radio-friendly material.
Video Captures a Carefree Escape
Accompanying the release is a music video directed by Saorla Houston, known for work with FLO, The Last Dinner Party, and Lola Young. The clip places the seven members in a sunlit Mallorca setting that mixes holiday spontaneity with staged pop moments. Shot in a loose, documentary style, it moves between lively group scenes and quieter, behind-the-scenes glimpses.
The visual approach mirrors the track’s energetic feel without relying on heavy effects. Viewers see the band enjoying the kind of unscripted fun that many fans associate with summer travel. The video reinforces the group’s image as approachable young performers who are still enjoying the early stages of wider recognition.
Tour Dates and Festival Slot Signal Next Phase
The single lands just as September 10 prepares for its first headline UK and European tour, titled “September 10: The Next Step.” The run begins in Amsterdam on June 26 and concludes in Dublin on July 21. Organizers describe the shows as the band’s largest step yet from digital buzz to ticketed live events.
Adding to the momentum, the group has secured a performance slot at Capital FM’s Summertime Ball on June 6. That appearance will place September 10 in front of one of its biggest crowds to date. Remaining tickets for the headline dates are available through standard ticketing platforms.
Industry observers note that the combination of new music, a high-profile festival slot, and a multi-city tour represents a clear acceleration for the band. The coming months will test how well the group translates its streaming numbers into sustained live support.
Building Momentum Beyond the Screen
September 10 formed around a shared interest in contemporary pop and has steadily expanded its reach through consistent releases and social engagement. The current cycle shows the members moving from short-form content to full-scale touring and festival billing. Each step appears calculated to keep the group visible while the fan base grows.
With “Infinity (123)” now available to stream and download, the band has another piece of material ready for the summer season. The coming weeks will reveal whether the track connects strongly enough to carry the group through its first major live run. For now, the focus remains on delivering the kind of upbeat, repeatable pop that first drew attention to the septet.
